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By AI, Created 5:04 PM UTC, May 18, 2026, /AGP/ – FC Mother says peer-published results from its World Cup of Healing platform, released 18 months after launch, put the project in the top 1% of global social impact efforts. The company says the findings show football can be used as a scaled delivery system for maternal health across major markets.
Why it matters: - FC Mother says the results show football fandom can be turned into a measurable health delivery network for mothers and families. - The reported 175x social return on investment would place the ASSISTS Protocol far above major benchmark programs for maternal and newborn health. - The platform’s scale could matter for funders looking for evidence-backed ways to reach large audiences through sport.
What happened: - FC Mother announced peer-published results for its World Cup of Healing platform. - The results were published 18 months after the protocol’s launch at the House of Lords in London on 28 October 2024. - FC Mother said the platform ranks in the top 1% of social impact projects globally. - The company said the platform produced a 175x social return on investment. - The announcement said the protocol was developed by FC Mother’s Harvard lab at the Vatican and launched with the Sports Doctors Network as the Official Protocol of the World Cup of Healing.
The details: - The 2024 House of Lords ceremony launched a 10-year joint venture between FC Mother and the Sports Doctors Network. - The effort is aimed at engaging billions of football fans and 400 clubs in a coordinated push for Mothers’ Health. - The platform’s stated 2030 target is 1 billion fans, 1 billion assists, and $1 billion mobilized for Mothers’ Health. - FC Mother has expanded the protocol in the United States with San Diego FC, in Brazil with CR Flamengo at the Maracanã, and in Mexico with the FIFA World Cup 2026™ Host City Monterrey at the FIFA Legends Match. - The validation trial with the Pelé Foundation and CR Flamengo in Brazil was published in Early Childhood Matters. - FC Mother said the trial generated 247 healthier life years for the families served. - FC Mother said that equaled $35 million in social impact on a $200,000 investment, using the US Department of Health and Human Services’ Value per Statistical Life Year benchmark. - The company said the trial showed 3 healthier life years added per family in 9 months, 100 assists delivered per mother, and 41% measurable positive behavior change across participating communities. - FC Mother said the 175x SROI is roughly twice the Copenhagen Consensus benchmark for global maternal and newborn health programs. - FC Mother said the result is more than three times the pooled average of the world’s 12 best ranked investments for the Sustainable Development Goals. - The company said football offers access to 212 countries, 4,500 clubs, and 6 billion fans. - FC Mother and its founding partners say they are using that reach to build the largest health dataset and assist platform to close the maternal health gap. - Omani Carson, chairman of Carson Group and a founding partner of FC Mother, said the data gives impact capital a measurable framework to direct billions into maternal health. - Carson also said scaling through the FIFA World Cup and billions of fans could make the effort one of the largest health movements ever created.
Between the lines: - The project is trying to turn sport into infrastructure, not just sponsorship. - The pitch is aimed at both public health leaders and investors, with the results framed as proof that maternal health can produce measurable returns. - The comparison to Copenhagen Consensus rankings is designed to position FC Mother against established global development investments. - The partnership strategy suggests the company is using club affiliations and major football events to build credibility and distribution.
What’s next: - FC Mother said it will keep scaling the protocol through the football ecosystem. - The company plans to use the World Cup of Healing model to expand the assist platform and health dataset. - FC Mother is also leaning on its 2026 FIFA World Cup host-city partnership in Monterrey as part of the rollout. - More information is available in the company’s announcement and on FC Mother’s Instagram.
The bottom line: - FC Mother is betting that football’s global reach can move maternal health from pilot project to mass public-health platform.
Disclaimer: This article was produced by AGP Wire with the assistance of artificial intelligence based on original source content and has been refined to improve clarity, structure, and readability. This content is provided on an “as is” basis. While care has been taken in its preparation, it may contain inaccuracies or omissions, and readers should consult the original source and independently verify key information where appropriate. This content is for informational purposes only and does not constitute legal, financial, investment, or other professional advice.
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